Experience
Jan 2024 - May 2024
Website & Digital Media Manager | Multimedia Projects Capstone Course
- Planned, designed, developed, led, and executed the creation of the website for the Erie Canal podcast series project
- Developed and evaluated interactive components for each podcast episode to enhance user engagement
- Collaborated directly with the Art Director to support website development, assisting with assigned tasks and duties
- Coordinated with instructors to ensure quality control and the successful completion of the final product
Aug 2023 - Dec 2023
Project Manager | Content Management, Development & Innovation Course
- Conceptualized a comprehensive marketing strategy for Allbirds aimed at bolstering the brand's leadership in sustainable footwear
- Effectively coordinated and managed a team of four people to optimize the digital presence through SEO, enhance the user experience on sustainability webpages, and increase customer engagement through targeted content
- Developed a strategic editorial calendar, planning three months of content to align with marketing goals, ensuring consistent and targeted messaging across all platforms
May 2022 - May 2023
University Relations Social Media Intern | West Virginia University
- Captured compelling photographs and video footage at live events
- Developed and curated engaging multimedia content for key social media platforms including TikTok, Instagram, YouTube, and Twitter
- Leveraged advanced proficiency in Adobe Creative Suite to produce graphics and meticulously edited photo and video content, driving brand consistency and recognition across digital channels
- Significantly enhanced online presence with 31% growth in TikTok followers over six months and achieving an average of 256K views per post
May 2021 - Jul 2021
Video Production Intern | Steady State Media
- Conceptualized and produced content for key social media channels, including TikTok and Instagram, garnering nearly 1M video likes and attracting over 21K new followers, significantly amplifying the client's digital presence
- Utilized Adobe Creative Suite to skillfully edit videos, refine audio, and enhance photos and graphics
- Provided essential support at live video productions, contributing to the successful execution of on-location shoots
Education
Jul 2023 - Jun 2024
Syracuse University | Master's of Science Degree in Advanced Media Management
Jan 2020 - May 2023
West Virginia University | Bachelor's of Science Degree in Journalism
Minors in Spanish and Marketing
Member of the Honors College
President's List (4.0 GPA) for the Spring 2020, Fall 2020, Spring 2021 and Fall 2021 semesters
Dean’s List for the Spring 2022, Fall 2022 and Spring 2023 semesters
Graduated Summa Cum Laude
Skills & Expertise
- Certifications: Adobe Illustrator, InDesign; Microsoft Excel; Search Engine Optimization (SEO); Google Analytics
- Adobe Premiere Pro, After Effects, Photoshop; Microsoft PowerPoint, Access, Word, Power BI
- HTML, CSS, PHP, SQL, Bootstrap, Figma, Canva, R Commander
- Conversational Spanish